February 2025

A girl holds several $100 bills that are on fire.

Sellers Lost $1 Billion Skipping the MLS—Here’s How to Avoid That Mistake

If someone told you that selling your home off-market could cost you thousands—would you still do it? That’s exactly what happened to home sellers across the country who chose to sell outside the MLS (Multiple Listing Service)—the main database where real estate agents list homes for sale. A new Zillow study found that sellers lost $1 billion in 2023 and 2024 by opting for private sales. On...

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